The Society of Professional Consultants

The Society of Professional Consultants (SPC) is a professional development organization for independent consultants, solo professionals, and entrepreneurs. We offer networking, mentoring, and education for our members. The SPC facilitates virtual networking and workshops for both new and experienced consultants from around the world.

We encourage our members to collaborate, share best practices, and learn from each other. The SPC is not a referral network and we don't require our members to refer business to each other.

The SPC welcomes and encourages participation in our community by consultants of all ages, backgrounds, and identities. We are committed to promoting and sustaining a culture that values mutual respect, tolerance, and learning. Our standards of conduct page has more information about our policies and member responsibilities.

Virtual Workshop - Wednesday, October 18, 2023 at 3:00 p.m. EDT
Develop New Business via Book Promotion - Even if You Don't HAVE a Book!

You don’t have to write a book to attract new clients. There are innovative book promotion techniques that will help you develop new and repeat consulting business - even if you don't have a book!

Our presenter Ken Lizotte CMC explains: "Book promotion can be employed to attract new clients and repeat business via marketing and sales tools designed to sell books. But you don't have to have a book to employ these tools, they work regardless! New business is of course everyone's goal."

Attend this workshop to learn Ken’s "5 Pillars of Thoughtleading". Some of the topics we’ll cover are:

• Why publishing your ideas is Tactic #1
• How to land more speaking engagements (Tactic #2)
• Discover golden opportunities when you survey your target market
• Forget social media! Use only email marketing and LinkedIn
• Understand the pitfalls of transitional media (TV, radio, newspapers etc.)
• How the "5 Pillars" empower you to increase your fees

BONUS: There’ll be a very brief primer on how to get a book published!

By the end of this session, you’ll have a renewed perspective on your approach to business development strategy that you can immediately and successfully implement! Ken insists that anyone can master and use this method and you’ll learn how during this workshop.

About Our Speaker

Ken Lizotte CMC is the Chief Imaginative Officer (CIO) of emerson consulting group inc., a firm that transforms business experts and their companies into recognized “thoughtleaders.” An active member of SPC as well as IMC USA, Ken is the author of The Expert's Edge (McGraw-Hill) and The Speaker's Edge (emerson books) as well as several other books and hundreds of published articles.

Ken speaks regularly to management consultant associations, CEO Clubs, the National Speakers Association, Harvard University Extension School, national business conferences and more. His firm has helped over 350 first-time authors land a publishing contract or self-publish their book as well as deliver speaking engagements, attract media and conduct book promotion campaigns.

Ken also serves pro bono as President of the Board of Trustees of Thoreau Farm, the birthplace of Henry David Thoreau, located in Concord, Massachusetts. He resides in Concord with his family and their Golden Retriever Beckett.