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Erica Holthausen

Catchline Communications

Member profile details

First name

Erica

Last name

Holthausen

Phone

(978) 394-9750

Organization

Catchline Communications

Job title

Authority Development Strategist

Bio

Hi, I’m Erica.

I started Catchline Communications in 2020 after two decades as a magazine writer, professional editor, and content marketer. My path to becoming an authority development strategist was shaped by my experience. As a consultant, I saw firsthand how easy it is to get stuck on the content treadmill, churning out volume in hopes of being discovered.

Having also worked at marketing agencies, I know the massive infrastructure required for attraction-based marketing to work. For consultants, it’s a recipe for exhaustion. It’s also not necessary.

High-level consulting projects are won through authority, not volume.

My work is rooted in The SILVA Method™, my proprietary framework for developing a body of work that serves as a powerful business development asset. Together, we unearth your BIG idea and turn your boldest insights into high-quality articles for your blog or publications like Inc., TD Magazine, or Harvard Business Review.

My clients don’t wait to be found. With each article they write, they build a body of work that tells the story of who they are, what they do, and how they think. And they put those articles to work to nurture relationships and open doors. As a result, they stop being seen as interchangeable cogs and start being regarded as irreplaceable thought partners.

Your perspective is your differentiator. I’m here to help you share it.

Services

Writing Practice
A repeatable framework consultants use to build their authority and give voice to their boldest insights, one article at a time.

Pathway to Publication
A milestone-based accelerator for consultants ready to become the obvious choice by transforming their experience into published assets that establish their authority.

Authority Development
A selection of one-to-one services that help consultants create and implement authority development strategies tailored to their business goals.

Categories

Branding
Editing
Personal Development
Publishing Services
Training
Writing

Speaking Topics

* A Body of Work: Unlocking the Door to Opportunity
* The SILVA Method: Writing to Build Your Authority
* From Pitched to Published: Writing for High-Visibility Publications

Website URL1

Website: www.catchlinecommunications.com

Additional Links: https://linktr.ee/catchline

Photo

Specializing in working with clients who need help with:

Branding
Publishing articles

Prefers working with:

Solo professionals

Special offers for SPC members:

A 30-minute consultation. You set the agenda. I'll do my best to answer your questions about building your authority, differentiating you from your peers, and positioning yourself as the obvious choice.

PO Box 1156, Westford, MA 01886 | contact@spconsultants.org | 978-496-8653