The Society of Professional Consultants

Helping Solo Professionals Develop and Grow Their Businesses and Effectively Serve Their Clients

Dinner Meeting and Networking on Monday, November 14th

Come hear Ken Lizotte on

The 1-2 Punch! Writing and Speaking to Advance Your Consulting Practice

Consultants who write and publish articles and books and speak regularly at conferences and business events generate a magnetic pull for their expertise that raises them above and beyond their competition. By practicing the “1-2 Punch,” you’ll transform yourself into an “expert with an edge” whom your prospects think of first and only.

1-2 Punchers draw qualified prospects to seek them out, ending the frustrating game of wondering where their next consulting “meal” will come from. By becoming a go-to, top-of-mind authority, you’ll command the highest fees, dictate terms and conditions favorable to you, and eliminate pesky business-development peaks-and-valleys.

This program will show attendees how to

    • Publish articles in reputable business publications
    • Publish that book you’ve been dreaming about writing
    • Land speaking engagements with audiences in your target markets
    • Leverage your writing and speaking so they generate new business
    • Master the magic punches that tie your 1-2 Punch efforts together!

    About Our Speaker:

    Ken Lizotte, CMC, Chief Imaginative Officer (CIO) of Emerson Consulting Group, is author of six books, including The Expert’s Edge: Become the Go-To Authority That People Turn To Every Time (McGraw-Hill) and The Speaker’s Edge: the Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs (Maven House Press). His company has guided over 350 professional-service firms and management consultants since 1996 to achieve the elite status of “published thoughtleader.”

    Ken is also a frequent keynoter and panelist who has been interviewed by the New York Times, Newsweek, CBS News, Fortune, Financial Times and National Public Radio. He is also co-founder of the National Writers Union, a workshop leader at Harvard, past president of IMC New England, and a certified management consultant (CMC). Currently Ken serves as pro bono president of the Board of Trustees of Thoreau Farm, the birthplace of Henry David Thoreau, in Concord, Massachusetts.

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