The Society of Professional Consultants

Networking, Mentoring, and Education for Consultants and Solo Professionals

  • Home
  • Podcasting - An Essential Part of Your Overall Marketing Strategy

Podcasting - An Essential Part of Your Overall Marketing Strategy

  • Wednesday, January 17, 2024
  • 3:00 PM - 4:00 PM
  • Virtual Event


Podcasting – An Essential Part of Your Overall Marketing Strategy

Podcasting is not just a trend but an enduring medium of connection and knowledge sharing. It offers the unique ability to create evergreen content that remains relevant over time, providing continuous value and engagement to your audience. A podcast will allow you to build a lasting library of resources to continually build market awareness and attract and educate clients.

With the explosion of AI and deepfake-generated audio, it’s becoming more difficult for your podcast listeners to distinguish whether the voice they’re hearing is you or someone pretending to be you. This workshop will incorporate insights on Authenti∙Tag™, a platform providing content authentication to protect your IP and distinguish human-created content from AI-generated content.

Attend this workshop to:

  • Learn how to leverage full-service podcast hosting platforms like Blubrry.
  • Find out how podcast statistics can help you analyze your audience and understand listener engagement.
  • Understand the principles of Podcasting 2.0 and its fresh perspective on content creation and distribution.
  • Discover how Authenti∙Tag™ uses blockchain technology to provide incontrovertible proof of authenticity for your content and voice print.

There’s no charge for this workshop.

About Our Speaker

Kate Astrakhan, the founder and CEO of Podcast Network Solutions, has a substantial background with over three decades in radio broadcasting and brand advisory. In 2008, she shifted her company's focus to podcast post-production and marketing, making a significant mark in the podcast industry. Known for her passion for storytelling and skill in creating strategic partnerships, Kate has been instrumental in enhancing client success.

Podcast Network Solutions is recognized in the podcast post-production and marketing advisory sector for its high-quality audio production, effective marketing and strategic guidance, and brand alignment coaching. The company forms strategic industry alliances, providing a comprehensive set of tools that help integrate a client's podcast effectively into their broader marketing and sales strategies. Utilizing podcasts as a marketing and advertising tool has proven record of success for businesses of various sizes.

Originally from Michigan, Kate is an alumna of Eastern Michigan University and the University of Michigan, with over 40 years of experience in a broad range of broadcasting and a solid foundation in brand strategy.

© 2014-2024 All Rights Reserved - The Society of Professional Consultants
PO Box 1156, Westford, MA 01886 | | 978-496-8653
Powered by Wild Apricot Membership Software