The Society of Professional Consultants

Networking, Mentoring, and Education for Consultants and Solo Professionals

  • Home
  • Develop New Business via Book Promotion - Even if You Don't HAVE a Book!

Develop New Business via Book Promotion - Even if You Don't HAVE a Book!

  • Wednesday, October 18, 2023
  • 3:00 PM - 4:00 PM
  • Virtual Event


Develop New Business via Book Promotion - Even if You Don't HAVE a Book!

You don’t have to write a book to attract new clients! There are innovative book promotion techniques that will help you develop new and repeat consulting business - even if you don't have a book!

Our presenter Ken Lizotte CMC explains: "Book promotion can be employed to attract new clients and repeat business via marketing and sales tools designed to sell books. But you don't have to have a book to employ these tools, they work regardless! New business is of course everyone's goal."

Attend this workshop to learn Ken’s "5 Pillars of Thoughtleading". Some of the topics we’ll cover are:

  • Why publishing your ideas is Tactic #1
  • How to land more speaking engagements (Tactic #2)
  • Discover golden opportunities when you survey your target market
  • Forget social media! Use only email marketing and LinkedIn
  • Understand the pitfalls of transitional media (TV, radio, newspapers etc.)
  • How the "5 Pillars" empower you to increase your fees

BONUS: There’ll be a very brief primer on how to get a book published!

By the end of this session, you’ll have a renewed perspective on your approach to business development strategy that you can immediately and successfully implement! Ken insists that anyone can master and use this method and you’ll learn how during this workshop.

About Our Speaker

Ken Lizotte CMC is the Chief Imaginative Officer (CIO) of emerson consulting group inc., a firm that transforms business experts and their companies into recognized “thoughtleaders.” An active member of SPC as well as IMC USA, Ken is the author of The Expert's Edge (McGraw-Hill) and The Speaker's Edge (emerson books) as well as several other books and hundreds of published articles.

Ken speaks regularly to management consultant associations, CEO Clubs, the National Speakers Association, Harvard University Extension School, national business conferences and more. His firm has helped over 350 first-time authors land a publishing contract or self-publish their book as well as deliver speaking engagements, attract media and conduct book promotion campaigns.

Ken also serves pro bono as President of the Board of Trustees of Thoreau Farm, the birthplace of Henry David Thoreau, located in Concord, Massachusetts. He resides in Concord with his family and their Golden Retriever Beckett.

© 2014-2024 All Rights Reserved - The Society of Professional Consultants
PO Box 1156, Westford, MA 01886 | | 978-496-8653
Powered by Wild Apricot Membership Software