How to Find Your “Hell Yeah!” Value Proposition
Imagine knowing EXACTLY what to say to your audience. Words that would instantly communicate how you're different, what your unique value is, and inspire them to say YES.
What would you need to say to make that happen?
Every business has that one extraordinarily effective message. The one that turns them from considering you to choosing you. It’s a result of what makes us feel resonance and desire.
This is not a one-message-ﬁts-all kind of thing. This is not a persuasion tactic.
This is the fundamental way our neurology is designed to make us want to buy what you’re offering. In this workshop, you'll learn how the neurology works and how you can craft your “Hell Yeah!” message.
Using a series of easy-to-grasp examples, Michael Liebowitz will build a picture of how neurology makes your prospects feel good about your business. Then you’ll learn the speciﬁc real-world strategies that are uniquely suited to "speak" directly to this core neurology, and have the most impact on your customer’s decision to buy.
This workshop will show you:
- How to generate resonance and attraction in your customer
- How to craft a message that is pitch-perfect for your ideal customer
- How our brain is actually wired to make the decision to buy, and the right kind of message that makes the decision go your way
- The difference between the wrong message and the right message for your speciﬁc business
Attend this event to learn actionable ways to create meaningful engagement and ﬁnd YES faster.
There's no charge for this workshop.
About Our Speaker
Michael Liebowitz is a messaging and value articulation expert. He helps businesses find that one powerful message that makes the right people say “I want that!” He shows his clients how to talk about their business in their marketing, their networking, and sales to get a "yes" from more people more quickly.
An expert in the ﬁelds of linguistics and behavioral neurology, he works with small businesses to craft messaging strategies that target how we are wired to feel resonance and attraction.
Michael has a passion for understanding how the human mind works to drive our decisions. Over the past 12 years, he has created a fresh and counter-intuitive insight of how businesses can use speciﬁc language to trigger trust, engagement, and the decision to buy.