Standing out from the competition is challenging in today’s business environment. While large corporations can afford big advertising campaigns, consultants and entrepreneurs need to work more creatively to keep their names in front of prospects.
This presentation is designed to give consultants and entrepreneurs the tools to develop the content necessary to get their company’s name in print.
This presentation will include the following best practices to help consultants and entrepreneurs get started with developing their own creative PR Programs:
1. Research media targets – align your pitch with your audience
2. Customize each pitch – be selective, don’t blanket massive media lists
3. Be brief – get to the point quickly
4. Don’t be self-promotional; tell them how can you help their audience
5. Be creative – so you don’t have any news … conduct a survey
6. Types of announcements - partnerships, new business, new service offerings, participation in industry events
7. Incorporate all communications channels – Twitter, LinkedIn and Facebook, if appropriate
8. The basics – never send attachments; never call to ask if they received your pitch
9. Do follow up with a call – offer an interview or opportunity to talk to a “customer”
10. Curate your content – write a blog, link to social channels
About Our Presenter
Paula Slotkin has over 25 years of industry experience working in start-ups, mid-sized and Fortune 500 companies. Her experience spans management positions at professional services organizations: Cloud Sherpas, GlobalOne and Plaut Consulting, and at Fortune 1000 companies including Computervision and Hewlett Packard. Paula’s agency experience includes building a technology focused agency, Topaz Partners, from the ground up. The agency was recently sold to Emanate, an Omnicom Communications company.
At present, Paula is the principal for Slotkin Communications, a public relations consultancy working with emerging companies to develop campaigns that drive revenue growth and increase recognition of corporate brands, products and services. Throughout her career she has led multi-functional teams, working to increase constituency awareness of businesses and their product/service offerings.