The Society of Professional Consultants

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  • LinkedIn - The Next Frontier

LinkedIn - The Next Frontier

  • Wednesday, October 19, 2022
  • 3:00 PM - 4:00 PM
  • Virtual Event


LinkedIn - The Next Frontier

LinkedIn has been instrumental in helping the world’s professionals maintain a sense of connectedness while managing radical change during pandemic times. LinkedIn, too, is changing, increasing in scope and complexity. Use of the site is at an all-time high, placing new demands on businesses trying to engage clients, stakeholders, and teams as they adapt to a hybrid work environment.

When it comes to capitalizing on the potential of LinkedIn, JD Gershbein knows what works and what doesn’t. He has educated thousands of professionals on the transformative power of the site. During this engaging, interactive program, JD brings the rich history, present value, and future of LinkedIn into focus. He outlines what businesspeople must do to attract more relevant traffic to their profiles and open the type of conversations that can generate business wins.

Topics to be covered include:

  • Reimagining your LinkedIn profile
  • Understanding the new rules of LinkedIn engagement
  • Cultivating an identifiable “LinkedIn style”
  • 7 Mindset Shifts necessary to improve LinkedIn performance
  • The creator economy vs. the attention economy
  • Leveraging original content to future-proof your LinkedIn presence
  • Bolstering credibility via LinkedIn recommendations

There's no charge for this workshop.

About Our Speaker

Since 2006, JD Gershbein has been at the forefront of the social media conversation. One of the world’s first independent LinkedIn consultants, JD pioneered a model of authentic business communication that serves ambitious professionals striving to make their mark in the Digital Age. As a speaker, facilitator, writer, and media producer, he draws upon his diverse academic background—a fusion of psychology, neuroscience, and the humanities—and the improvisation skills he honed at Chicago’s famed Second City to bridge the knowledge gap that exists between professionals and the virtual world. Widely regarded as a leader in personal branding, social networking, and social entrepreneurship, JD is blazing a trail as one of the most original personalities in the professional development arena.

View JD’s LinkedIn profile at

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