Standing Out Above the Noise: Building a Consulting Practice that Gets Attention in the Post-Pandemic World

In today’s crowded and congested business environment, it’s hard to stand out from the crowd. No matter what the focus of your consulting practice, you still need to find a way to reach prospects and clients, drive them to hire you and use your services, and build relationships that last.

Now you need to learn how to do this in a post-pandemic world: It’s not 2020, but we’re not going back to 2019 either.

Where should you focus? How do you build your brand in this environment? How important is content creation for non-marketers?

Award-winning marketing expert Linda Popky, author of the book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, will answer these questions and share strategies about how you can use marketing to strategically achieve your business goals.

About Our Speaker:

Award-winning Silicon Valley-based marketing expert Linda Popky, founder and president of Leverage2Market Associates, helps organizations and individuals get heard above the noise by creating compelling content that matters. Her clients include startups, small businesses mid-sized companies, and large Fortune 500 enterprises.

Named one of Silicon Valley’s Top 100 Women of Influence and to the Alan Weiss Million Dollar Consulting® Hall of Fame, Linda is Executive Director of the Society for the Advancement of Consulting and past president of Women in Consulting.

She’s the author of Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, and Top of Mind: 101 Insights to Transform Your Business. Linda also helps authors create more compelling self-published and commercially published books. A classically trained pianist, Linda recorded Night Songs, a CD of classical piano music. She and her family share their home in the San Francisco Bay Area with a small pack of Siberian Huskies.