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  • Dinner Meeting: Reusing Your Intellectual Property - Write It Once and Use It Again … and Again… and Again

Dinner Meeting: Reusing Your Intellectual Property - Write It Once and Use It Again … and Again… and Again

  • Monday, February 27, 2012
  • 5:30 PM - 8:30 PM
  • Westin-Waltham Hotel, 70 Third Avenue, Waltham, MA


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Our Speaker:  Eric Bloom


Written material takes time and effort to create, so it’s to your advantage to maximize its value. This talk outlines strategies and techniques to effectively reuse your written word in books, blogs, columns, videos, and more … much more.


With a little planning and the right process in place, your books, blogs, training materials, tweets, videos, audio, keynote speeches, and all other forms intellectual property can be transformed, combined, split apart, and packaged to produce new and exciting delivery mechanisms to deliver and/or monetize your original creations.


You will learn how to use your written material to maximize your revenue, marketing effectiveness, public speaking, and products for sale.


Eric will provide an understanding of how to re-purpose and transform existing written, video, and audio material into other deliver mechanisms.  For example, how to convert a:


  • Blog into a book
  • Book to a newspaper column
  • Classroom-based training materials into eLearning-based content
  • Video into blogs and audio podcasts
  • Class descriptions into marketing materials
  • Book into multiple review sources

                      ... and much, much more.


Eric says, “As the president of Manager Mechanics, an IT management training firm, I have personally done all of these things. The techniques and processes discussed within this talk have greatly assisted the growth of my company”.


About Our Speaker


A former CIO, today Eric P. Bloom is the president of Manager Mechanics LLC, a company specializing in Information Technology (IT) leadership development and the governing organization for the Information Technology Management and Leadership Professional (ITMLP©) and Information Technology Management and Leadership Executive (ITMLE©) certifications.

He is also an:

  • IT WORLD Magazine weekly columnist “Your IT Career”
  • Nationally syndicated weekly columnist with GateHouse Media
  • Author: Manager Mechanics: Tips and Advice for First-Time Managers
  • National Speakers Association (NSA) member
  • Certified Professional Coach and member of the ICF
  • Board member of Greater Boston ASTD

Prior to founding Manager Mechanics, Eric held senior IT leadership positions at The Boston Company Asset Management, Monster Worldwide, Independence Investments, and Fidelity Investments.

Eric has undergraduate degrees from Bentley University and an MBA from Babson College. He has also been an adjunct faculty member at Bentley University and Boston University.


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