5 Tips for Effective Business Writing
Everyone writes. Whether you’re writing an email to a client, putting together a proposal, preparing a report, or crafting an article for publication, your writing reflects your company’s brand and either builds your credibility and authority or diminishes it.
Everyone writes. But not everyone writes effectively.
In this workshop, Erica Holthausen and Sophie Michals will share their tips for effective business writing. We will explore traditional business writing — email communication, proposals, and reports — and marketing communications such as articles and white papers. Together, we will discuss:
- How your brand influences your writing.
- Why you must know your audience to write effectively.
- How to write clear and compelling copy.
- How different platforms and purposes impact your writing.
- Why editing and consistency are crucial to effective writing.
- How to establish a good relationship with your editor.
- What to look for when hiring a writer or editor.
- Why the writer or editor you hire doesn’t need to be an expert in your field.
This workshop will give you a solid understanding of effective business writing, practical tools you can apply immediately to improve your written communications, and guidance on when and where to find the help you need. You will also walk away with a list of resources to improve your writing.
There's no charge to attend this workshop.
About Our Speakers
Erica Holthausen is the founder and principal strategist at Catchline Communications, a collective of writers and editors partnering with visionary leaders to transform their ideas into published articles that build their personal brands and position them as sought-after experts. A former litigation attorney and professional editor, she communicates complex ideas with power and clarity. In addition to helping her clients get published in industry trade journals and business publications such as Inc.com, Entrepreneur, and Business Insider, Erica is a contributing writer and editor for several magazines, including USGBC+ Magazine. She is currently working on a few personal essays and grappling with a novel. She holds a B.A. from The George Washington University and a J.D. from the University of Virginia School of Law.
Sophie Michals, president and founder of (SM) Edits LLC, is a writer, editor, and writing coach who helps brainy, image-conscious leaders simplify complex ideas and deliver compelling, easy-to-understand writing with a consistent brand voice. She has more than 20 years of experience writing, editing, and managing editorial teams for companies that specialize in urban planning, transportation, medical communication, organizational psychology, and engineering. She’s known for delivering compelling, easy-to-understand writing that resonates with each client’s intended audience.