The Business Model Canvas

Do you have a formal business plan? Chances are your plan (if you have one) is a few years old and doesn’t incorporate recent changes in your business model. Business plans are fixed documents that are usually filed and forgotten once completed.

The business model canvas is a flexible alternative to a business plan. It’s easy to prepare and you can modify the canvas whenever your circumstances change.

What is a Business Model Canvas?

The canvas is a visual strategic planning chart that describes your ideal customer segments, customer relationships, value propositions, pricing structure, and key partnerships. It quickly identifies and defines your business goals, strategies, and action plans. The tool can also be used to design marketing plans and customer experience approaches.

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There’s no charge to attend this meeting.

About Our Speaker

Priscilla Hansen Mahoney, of Blazing Trails Coaching, is a business coach and strategic advisor with a passion to help businesses grow, profit, and succeed. She is an ICF accredited business coach with over one thousand hours of hands-on coaching skills.

With over 20 years experience in process management, she has helped hundreds of business owners create their business models, develop strategic plans, execute action plans, and build the business of their dreams.

Priscilla is a member of the SPC and the past-president of the Association for Consulting Expertise (ACE) in Maine.