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  • Dinner Meeting: Successfully Selling Customer Experience to the C-Level

Dinner Meeting: Successfully Selling Customer Experience to the C-Level

  • Monday, December 19, 2011
  • 5:30 PM - 8:30 PM
  • Westin-Waltham Hotel, 70 Third Avenue, Waltham, MA

Registration


Our Affiliates:
ACPI-NE, WPI, ICF, IMCNE, ACE
Registration is closed

 

Our Presenter:  Curtis Bingham

 

Every company’s goal is to achieve profitable, long-term growth, yet they often fail to realize that they will not reach this objective without a critical mass of satisfied, loyal customers.  And this does not happen by chance.  Rather, it requires a deliberate approach fully embraced by the C-Suite to systematically improve the customer experience. 

 

In this presentation, Curtis will describe best practices in garnering powerful executive-level support for customer experience initiatives, based on his work with more than 70 Chief Customer Officers from around the world.  From this presentation, you will gain practical, proven insight into:

 

·      Articulating and selling the strategy that becoming a customer-centric organization will further advance corporate and stakeholder goals.

·      How customer-centricity contributes directly to the bottom line, and is a prerequisite to improving the customer experience.

·      Lobbying key stakeholders to support these initiatives, so you’re not a “lone voice in the wilderness”

·      Developing clear communication strategies to bridge the gap among various stakeholders.

·      Improving the customer experience using innovative methodologies to drive profitable customer behavior without experimenting at the customers’ expense.

About Our Presenter

Curtis N. Bingham is the recognized authority on chief customer officers (CCOs) and was the first to promote the CCO role as catalyst for customer centricity. Curtis is the Founder & Executive Director of the Chief Customer Officer Council™, the first peer-led advisory group for Chief Customer Officers. 

During the last decade Curtis has worked with more than 150 CCOs, and with the help of CCO Council members, he has created the “CCO Roadmap,” a groundbreaking work containing more than 100 prioritized, critical strategies essential for the success of customer-centric initiatives.

Curtis is a sought-after speaker and the author of the book, The Authoritative Guide to Customer Strategy: Lessons Learned from Renowned Chief Customer Officers, that describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit, and loyalty.  

Curtis has worked with a variety of industries including enterprise software, telecom, semiconductor, marketing automation, publishing, corporate gift, and Internet advertising in addition to various non-profit organizations as well. He is a contributing editor for Sales & Marketing Excellence and a regular contributor to the Handbook of Business Strategy. He holds both an MBA from Lehigh University and a Master’s in Computer Science from Brigham Young University.

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