LinkedIn Prospecting

In today’s changing business environment, you need to find new prospects and referral partners online instead of in person. There are 645 million people on LinkedIn, and the number is growing all the time.

Are you effectively leveraging this enormously powerful resource to engage your prospects and strategic partners?

In this workshop, Susan MacConnell will teach you how to transform your LinkedIn profile into a lead generator, targeting your ideal prospects and partners.

LinkedIn is a database that’s rich with prospects and strategic partners for you. Becoming more active with your network will keep you in touch and top of mind. Knowing how to leverage LinkedIn’s tools can make a huge difference in your business development regardless of how successful you currently are.

Attend this workshop to learn:

• How to use LinkedIn’s search to find and profile the decision makers for your ideal targets
• How to use other search methods
• How to connect and develop relationships with prospects and strategic partners
• How to use LinkedIn to get introduced to decision makers
• How to develop a drip campaign in just minutes per day
• How to create a messaging campaign that works
• When to ask for a telephone call or coffee meeting

The meeting price is free for SPC and ACE members and first-time attendees. All others are $15. This workshop will be held in an online meeting format to encourage discussion.

You'll receive the link to access the virtual meeting the day of the workshop.

About Our Speaker:

Susan MacConnell has a passion for connecting people and giving referrals. She is a co-founder of Diversified Sales Solutions and Smarketing CONNECT. Her specific niche is teaching and training on the power of networking and referral-based selling. She most recently helped launch Smarketing CONNECT to address the close relationship and need for sales and marketing in small businesses and startups using local sales and marketing professionals.

Susan is a former sales professional with over twenty years of experience across many industries. Her background includes executive sales management, sales team creation, sales training. Susan has helped recruit and build sales organizations, creating direct selling teams.

She has developed and conducted social media prospecting/sales programs for small companies and startups. She has consulted many small businesses in MA in the last six years.