Our Presenter:  Linda Popky

No matter what your area of focus, as a solo consultant marketing is critical to growing your practice. In this changing environment, it’s even more important than ever to implement good marketing programs to ensure your practice stands out from the crowd.

Award winning strategic marketing consultant Linda Popky of Leverage2Market Associates will address the key things every consultant should know to effectively market your practice in today’s environment.

Linda will discuss the 5 top myths of marketing for consultants, as well as share the ten insights consultants can learn from successful large companies and organizations. She’ll also address why focusing on social media is not necessarily a wise marketing strategy, as well as the 7 critical rules to remember when marketing yourself online.

About Our Presenter

Linda Popky is the president of strategic marketing company Leverage2Market Associates, a Redwood City-based strategic marketing company that helps transform organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises.

In 2009, Linda was named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant ® Hall of Fame. She is the first marketing consultant worldwide certified to offer the Private Roster^TM Mentoring Program for consultants and entrepreneurs.  Linda is the past president of Women in Consulting (WIC) and the Vice President of Marketing for the Northern California chapter of the Business Marketing Association (BMA), as well as a member of the Society for the Advancement of Consulting (SAC), and Watermark, the organization for exceptional women in business.

Linda has taught marketing courses at San Francisco State University’s College of Extended Learning, and the University of California Santa Cruz Extension in Silicon Valley, and she is an adjunct instructor in West Virginia University’s online Master’s in Integrated Marketing Communications (IMC) program.  She’s the author of workbooks on Marketing Your Career and Promoting Your Non-Profit, the host of the Marketing Thought Leadership podcast series, and the host of the Norcal BMA’s Marketing Strategy Roundtables