Storytelling in Business
Everything we talk about that is important to us is story-based. The sports teams we care about, local and national politics, and whatever we did last weekend. There may be facts and information beneath, but it is the stories that make it interesting, memorable, and worth paying attention to.
Now take a look at the content you create and the way you describe the work that you do. Poof! If you’re like most professionals, somebody took away all the stories! All that’s left are a bunch of facts, credentials, and assertions about how hard working and qualified you are.
Knowing how and when to weave stories and personal anecdotes into the way you market your business is not something you’re born with. It’s a learned skill. Like playing the piano … or baking a cake … or yelling at children.
In this seminar, Michael Katz will show you how to make your stories more effective, more interesting, and a whole lot easier to produce. Because stories – your stories and the connection they make with prospects, clients, colleagues, and others – are a key to standing out from the crowd and getting hired.
Here’s what you’ll learn:
- The 6 reasons stories are so effective
- A simple story-writing formula you’ll never forget
- How and where to find story ideas
- How and where to use stories in your marketing
- How to develop your authentic story voice
- Why details and personal experiences make stories come alive
- How stories help you stand out from your large company competitors
- Why you don’t need to be funny to tell good stories (really)
- 4 tools for making your stories really, really good
At the end of the seminar, you will feel comfortable using authentic, personal stories in the way you write, speak, and market your business.
About Our Speaker
An award-winning humorist and former corporate marketer, Blue Penguin Development founder and Chief Penguin, Michael Katz specializes in helping professional service firms and solos talk/write about their work in a way that is clear and compelling.
Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media.
He is the author of three books and has published over 450 issues of his twice-monthly newsletter, “The Likeable Expert Gazette,” which has over 6,500 subscribers in more than 40 countries.
Michael has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. He also has a second-degree black belt in karate, a first-degree black belt in parenting (three children), and is a past winner of the New England Press Association award for “Best Humor Columnist.”
