Does getting published really make buyers come to your door? If not, why bother?

Building up a track record of publications and interviews can lead to business by itself. It enhances your credibility, enables potential clients to sample your work, and can also enable you to charge higher fees. There are few things more confidence building than to walk into a meeting with a prospective client and be asked to autograph your book. Even knowing all this, however, many consultants fail to take advantage of the opportunities to generate publicity and credibility available to them.

The secret to getting visibility is to do it relentlessly. In this talk, you will:

• Learn tricks to generate a stream of ideas for articles
• Develop a writing schedule
• Learn to identify potential venues for publication
• Find out how to get editors interested in your articles
• Learn how to tap into reporter queries to generate interviews
• Learn how to respond to queries to maximize your odds of being quoted
• Learn how to assemble a book proposal

About the presenter

Stephen R. Balzac is a consultant, author, and speaker. He is the president of 7 Steps Ahead (www.7stepshead.com), an organizational development firm focused on helping businesses get unstuck and turn problems into opportunities. Steve is also the president of SPC.

Steve has over twenty years of experience in the high tech industry as an engineer, manager, entrepreneur, and consultant. He is a popular speaker on topics ranging from leadership, innovation, learning, sport performance, and game design. He has been a guest lecturer at WPI and MIT.

Steve is the author of The 36-Hour Course in Organizational Development, published by McGraw-Hill, and is a contributing author to Ethics and Game Design: Teaching Values Through Play. His articles have appeared in many journals, including The CEO Refresher, Corp! Magazine, Performance & Profits, The Journal of Interactive Drama, The IBM Systems Journal, The Lincoln Journal, Mass High Tech, Analog, Blackbelt Magazine, Journal of Corporate Recruiting Leadership, Lab Manager, Talent Management, and the Worcester Business Journal.

No stranger to the demands of maintaining peak performance under highly competitive and stressful situations, Steve is a fifth degree black belt in jujitsu and a former nationally ranked fencer.

For more information, or to sign up for Steve’s free monthly newsletter, please visit www.7stepsahead.com.