Speaker:  Matt Carlen

Do your messages hit their mark? Do you have a challenge gaining the buy-in you need to launch and implement your initiatives? When communicating your value, do you get the response you desire? Do you have the leverage you need to influence key decisions? This presentation will focus on essential influencing strategies for creating compelling messages, from selling simple ideas to crafting marketing campaigns. Participants will walk away with approaches for integrating these strategies into their own business objectives.

Take-aways from this session will include:

• Differentiating yourself from your competition
• Enhancing your credibility and perception of your value
• Strengthening your negotiation position
• Simple strategies that can enhance your sales and marketing strategy

About the Presenter

Matt is a Principal Partner of Seventh Wave, a leadership and organizational development and assessment company, creators of the Leadership Maturity Model® and the 720 Edge™ leadership system assessment. (www.720edge.com)

Matt has developed and led management and leadership certificate programs and initiatives for Boston University’s Corporate Education Center and is a certified instructor and coach of Situational Leadership® through The Center for Leadership Studies. He is also certified in Leadership Development by Achieve Global and Franklin-Covey. He is a frequent presenter on leadership topics and assessment methodologies at national conferences.

During his career as internal consultant and manager, Matt managed Organizational Development, Leadership and Management Development, and Continuous Process Improvement efforts for EMC and Executive Development for a division of Melville Corp., a Fortune 100 specialty retailer. In 2002 Matt co-founded Seventh Wave.