The Busy Consultant's Complete Guide to Social Media

Social media is a natural fit for consultants, offering a fantastic platform for showcasing your expertise and engaging with potential clients. But as a solo pro, it can be difficult to know where to begin, and then to maintain an active and effective social presence while you’re also doing client work and running your business.

 No matter where you are in your social media journey, this session will offer practical tips, tricks and guidance that you can use right away. We’ll cover:

• The landscape: Overview of the top social networks and guidance for determining which ones you should focus on
  
• The basics: Key considerations for building a successful and sustainable social strategy
  
• Getting started: Guidance for establishing a social footprint (even if social media scares you)
  
• Ongoing maintenance: Approaches for keeping your social presence active without creating a huge time-suck
  
• Advanced tricks: Tips for maximizing the impact of your social activities
  

Attendees will also get a social media kit that includes cheat sheets, checklists, planning guides, and other useful resources. 

About Our Speaker

Jennifer Scheer has spent her 20+ year career advising and working for organizations ranging from small startups to Fortune 1000 enterprises, with both in-house and agency experience. Prior to launching Shout Studio, she was VP of Marketing Services at LEWIS where she managed the agency’s marketing services practice area, supporting clients with end-to-end marketing from strategic counsel to program execution. Previously, Jennifer held senior marketing management positions at Mazu Networks (acquired by Riverbed), Millennial Net, Entegrity Solutions, Iron Mountain, and Revelation Software. Jennifer holds a B.A. in French and German Literature from Tufts University and an M.B.A. from F.W. Olin Graduate School of Business at Babson College.