How Strong Is Your Marketing Foundation?
Most business owners incorrectly focus on the “second floor” when it comes to marketing: the tactics. They get a website, engage someone they know to do some social media posting, and so on. But they are just dabbling, says Mary Honan, founder of For Marketing Matters LLC.
What business owners really need to know, she maintains, is that there are 13 foundational elements that have to be in place before they start wandering around the second floor (a.k.a. marketing tactics).
Do you know what they are? Attend this workshop and find out! It will increase your understanding of, and your appreciation for, the critical role that marketing plays in the fundamental strategic elements of your business.
You will leave with an assessment of your own foundational strengths, and get suggestions on what you need to do to strengthen the foundation of your business.
About Our Speaker:
Mary Honan is a passionate, fact-based marketer committed to helping business owners achieve their growth goals. As founder of For Marketing Matters LLC, Mary developed the perfect outsourced marketing model for CEOs seeking an ongoing partner. As a marketing evangelist, Mary preaches the marketing gospel, addressing the common misunderstandings of marketing and its function. At her core, Mary is strategic and analytical, planning and executing with her team to maximize ROI.
She has hands-on experience in all aspects of marketing, with a particular focus on helping business owners develop and integrate marketing fundamentals into their business plan and primary activities. With a focus on the core of their business, Mary works with her clients first to build a strong foundation and then to develop and execute an actionable and logical marketing plan for scalability, growth, and measurable results.
Mary is a graduate of Boston College, where she graduated summa cum laude with two bachelor’s degrees, in finance and marketing, from the Carroll School of Management. She completed her MBA at Emory University in Atlanta at the Goizueta School of Business in an accelerated one-year program.