The Society of Professional Consultants

Networking, Mentoring, and Education for Consultants and Solo Professionals

  • Home
  • Dinner Meeting: Relevance - Key to a Successful AdWords Campaign

Dinner Meeting: Relevance - Key to a Successful AdWords Campaign

  • Monday, September 15, 2014
  • 5:30 PM - 8:30 PM
  • Conference Center at Waltham Woods, 860 Winter Street, Waltham, MA 02451


Our Affiliates:
Registration is closed

What do your customers really want?


That’s the question to answer as you start to put together a Google AdWords campaign, according to experienced online marketing consultant James Joseph. He has has learned that understanding customers’ goals is essential to making the right keyword selections and in writing effective ad copy.


What do customers come to you looking for? What keywords will attract prospects looking for goods or services that you are well equipped to supply? Solid answers to these questions will help you create an AdWords campaign that’s relevant to online searchers and is therefore likely to be successful.


If you don’t consider customer goals at all stages through the sales funnel, you’ll waste money and lose opportunity.


If you attend this meeting, you will learn how to use these insights in your AdWords campaigns to:


  • Consider customer goals, and apply them to keyword selection and ad copy.
  • Make use of campaign settings such as geographical and temporal segmentation, ad extensions, and more.
  • Build relevant landing pages.
  • Increase your Quality Score and Conversion Rate.

About Our Speaker:


James Joseph has spent years helping various small-business owners build effective online marketing campaigns. His special expertise is in search engine marketing, website conversion optimization, and online review and reputation management.


He loves doing online marketing, and he believes passionately in the Internet’s ability to level the marketing playing field. His vision is for every small-business owner to have as effective an online presence as a large company with millions to throw into its marketing efforts.


James can be reached at




© 2014-2024 All Rights Reserved - The Society of Professional Consultants
PO Box 1156, Westford, MA 01886 | | 978-496-8653
Powered by Wild Apricot Membership Software