The Society of Professional Consultants

Helping Consultants Develop and Grow Their Businesses and Effectively Serve Their Clients

5 Tips for Effective Business Writing

Tuesday, September 07, 2021 10:41 AM | Sophie Michals

Everyone writes. Whether you’re writing an email to a client, putting together a proposal, preparing a report, or crafting an article for publication, your writing reflects your company’s brand and either builds your credibility and authority or diminishes it.

Everyone writes. But not everyone writes effectively.

In this series of articles, we will share tips for effective business writing, including practical tools you can apply immediately to improve your written communications and guidance on how to find the help you need.

We’ll cover one tip each month — and, as a special bonus, we’ll share a list of our favorite writing resources to help improve your writing:

  • Tip 1: Acknowledge the Need for Effective Business Writing — different types of business writing and the purpose of each type
  • Tip 2: Understand Your Brand and Your Audience — how your brand influences your writing and why you must know your audience to write effectively
  • Tip 3: Write Clear and Compelling Copy — advice on writing clear and compelling copy and how different platforms and purposes impact your writing
  • Tip 4: Edit, Edit, and Edit Again — why editing and consistency are crucial to effective writing and how to establish a good relationship with your editor
  • Tip 5: Don’t Go It Alone — what to look for when hiring a writer or editor and why the writer or editor you hire doesn’t need to be an expert in your field
  • BONUS — a list of resources for writing and editing advice, reference tools, and where to find quality freelance writers and editors

Check back in early October for Tip 1: We will talk about the differences between traditional business writing and marketing communications and the goals of each type of writing.


Sophie Michals is a writer, editor, and writing coach who helps brainy, image-conscious subject matter experts deliver clear, concise writing with a consistent brand voice. Learn more at (SM) Edits LLC.

Erica Holthausen is the founder of Catchline Communications, a collaborative of writers and editors partnering with executives, consultants, and coaches to transform their ideas into published articles.

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