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Becky Frayer

Behavioral Fusion, LLC

Member profile details

First name

Becky

Last name

Frayer

Phone

513-368-0671

Organization

Behavioral Fusion, LLC

Job title

Founder

Bio

Behavioral Science Consultant and Business Leader
23 Years Procter & Gamble
2 Years at Allstate

I help Fortune 500 companies achieve breakthrough business results by bringing together the fusion of business and behavioral science, which is the science of why people feel, act and think the way they do.

I’ve been a pioneer in the Applied Behavioral Science field at both P&G and Allstate and have helped those companies achieve significant growth and cost savings by re-shaping the context in which people make decisions.

Services

Training/Workshops/Consulting on:
-Unlocking why Behavioral Science is right for your business
-Driving Behavior Change
-Increasing Brand Growth & Penetration
-Designing for Consumer Value
-Optimizing Omnichannel experiences (including advertising and in-store)
-Helping other apply Behavioral Science to consumer research

Categories

Branding
Change Management
Consumer Products & Services
Market Research
Marketing

Website URL1

https://www.behavioralfusion.com/

Photo

Specializing in working with clients who need help with:

Branding
Marketing

Prefers working with:

Large companies
Mid-size companies

PO Box 1156, Westford, MA 01886 | contact@spconsultants.org | 978-496-8653