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Finding the Elusive “Killer” Value Proposition: How to win more clients by articulating your service clearly and compellingly

Most consultants focus on what they do and how they do it, rather than making clear to their potential clients why they should buy their services. Most consultants also struggle to explain what makes them unique.

But Steve Rankel, a gifted communicator with wide experience both within the corporate world and on the outside as a consultant, makes the case that a Killer Value Proposition is at the heart of any successful business. And he can show you how to create one.

At this meeting you will learn:

• Why having a Killer Value Proposition is so critical to your business
• What question your value proposition must answer
• How to see through the myths about value propositions
• What makes a value proposition a “killer”
• What the building blocks of great value propositions are
• How to learn to speak the client’s language
• Why a killer value proposition, with its supporting message, is the core of your marketing and sales success.

The meeting will include time for questions and answers. Steve invites you to submit questions in advance.

About Our Speaker:

Steve Rankel is the founder of Product180 and author of “The Killer Value Proposition Toolkit.” His firm works with companies that sell complex or “invisible” products and services to sell more by improving their value proposition and messaging.

Steve has made a name for himself as a communicator, leader, and consultant. His family has started and run over a dozen successful companies in the US, Europe, and Canada. As a result, he learned early on to translate techno-Latin, geek-speak, and consultant cant into language that matters to customers.

To submit questions in advance, e-mail Steve at steve.rankel@product180.com. Learn more about Steve’s work at www.product180.com.