CostRegistration

Developing and Delivering a Public Seminar

Speaker: Bill Gately

One of the major challenges consultants face is effectively marketing their services. There are a number of ways that consultants can become known and recognized for their expertise. Among the most powerful are talks and seminars. Many consultants don’t consider them because they don’t know what is required to be successful, or where to begin. In this session, Bill will demonstrate “in real time” the process he follows for determining his audience, developing his presentation, identifying a venue, scheduling, registration and follow through. This is “real time:" On October 27th Bill is delivering the seminar he will be using as his example.

In addition, Bill, Steve Balzac and Joanne Dustin will talk about their experience with the SPC half-day seminar for prospective consultants that they delivered along with Bruce Katcher in May. They will provide handouts of tips, techniques and lessons learned that will give you the information you need to successfully launch your own seminar.

Our Speaker, Bill Gately

Bill Gately, president of the Rockland Group, is the founder of two companies and brings over 30 years' experience leading and managing startup, early and mid-stage technology and manufacturing businesses. He has held executive and management positions responsible for P&L, strategy, business development, finance, sales and marketing, product and technology development, and operations.

This strong combination of business and technical expertise allows Bill to provide comprehensive insight into a company's overall performance and culture as well as the performance and culture of each department. Bill is able to rapidly identify the root causes of business and technical challenges and quickly establish credibility with key employees in order to successfully implement action plans.

Bill's proven effectiveness is derived from his ability to communicate at all levels and disciplines within an organization. Having worked in several business, commercial, technical, and operational roles, Bill has a demonstrated track record of successfully working with C-level peers, senior executives, middle managers, and key employees in a variety of business situations. Bill is action-oriented and willingly rolls up his sleeves to implement agreed upon action plans rather than simply providing presentations and advice.

(E) bill.gately@therockland-group.com
(P) 781-982-1327
www.rockland-group.com