 |
CostRegistration
Tools, Tips and Techniques for Converting More Website Visitors to Customers
It's Not Just About Top Website Rankings
Speaker: Linda Kaye
 Our speaker, Linda Kaye, turns the table on website owners and asks tough questions about the effectiveness of their website:
- What good is a creatively designed website if it can't be found or viewed by your target audience?
- What good is a high ranking website that gets lots of traffic, but doesn't convert visitors to customers?
- Could your website compete for "Sales Employee of the Month" or is it just another marketing expense?
In this Breakfast of Champions meeting, Linda Kaye will present a variety of tips, tools and techniques for converting more website visitors to customers.
Attendees should leave the meeting with the following insights:
- How understanding your target audience will allow you to design meaningful navigation scenarios.
- How understanding their buying decision process will lead your visitor to your desired call-to-action.
- How following best practices for website landing pages will increase conversion.
- How cool technology on your website can help engage prospects in a series of small "Yeses".
Come for breakfast and learn how conversion architecture changes the way you think about your website.
NOTE CHANGE OF VENUE FOR THIS MEETING.
ABOUT THE SPEAKER:
With a unique blend of creativity, technical skills, marketing acumen, and business savvy, Linda Kaye is well qualified to supply advanced Web technology solutions to small and mid-sized businesses. She holds an MBA and Marketing Certificate from Southern New Hampshire University, certification in Graphics and Web Design from Pioneer Computer School of Visual Arts, and has over 25 years of business experience.
Linda Kaye is the owner and operator of the Merrimack, NH branch office of WSI Internet Consulting & Education, a global organization with over 1500 consultants located in 87 countries. Visit her website at: www.adaptiveWSIsolutions.com
Sign up today or learn more about the SPC.
|
|
Location |
Change of venue for this meeting
This presentation is best delivered in a room with Internet access. For that reason, the May 7 meeting will be at the Boston Burlington Marriott instead of Rebecca’s.
Space has been reserved for us in their Summer/Winter Restaurant. Attendees will have access to the full breakfast buffet. The cost for this meeting will be slightly higher – $25 Members/$30 Non-Members.
Get Driving Directions to the Boston Marriott Burlington
|
Agenda |
Monthly BOC meetings are usually held the first Wednesday of the month from 7:30 am - 9:00 am. These are informal, moderated discussion sessions.
|
Cost |
Cost for the monthly BOC meetings is:
A full breakfast buffet is included.
If you plan to pay by credit card, please pay online. We are unable to accept credit cards at the door.
|
Registration |
Register online - Pay online or bring a check with you made out to: Society of Professional Consultants
You can also call the SPC office at 978-692-6950 or send an e-mail to our administrative office. |
|
|
