Helping Solo Professionals Develop and Grow Their Businesses and Effectively Serve Their Clients
We’re expanding our series of lunchtime meet-ups! Join us for lunch at the Tavern in the Square, Porter Square, Cambridge, Friday, April 28, at 1 p.m.
As in Burlington, there is no need to register in advance, and there’s no fee to attend other than the cost of your meal. Just show up at the restaurant and ask for the Society of Professional Consultants table.
The Tavern in the Square is accessible by the Red Line (Porter Square), as well as MBTA Commuter Rail (the Fitchburg Line, also at the Porter Square station) and four bus lines.
The restaurant also offers free parking in its own lot plus validated parking in the adjacent lot. The Tavern’s own spaces are accessible by a driveway on the north side of the building (the far side if you are coming from Harvard Square). If you are coming down Mass Ave from Arlington or points north (that is, if you are heading toward Harvard Square) your best option may be the pay lot. Turn left at the light just short of the Porter T station, onto Somerville Avenue, and then right onto Beacon and right again onto Roseland Street. Be not dismayed by construction. With restaurant validation, your parking should be free in that lot, too.
Remember: No registration is required!
SPC members have long expressed an interest in an additional channel for unstructured networking and just plain schmoozing about their business triumphs and trials. We launched our Meetups a while back, and have received very positive feedback from those participating ... and so we’re pleased to announce our next Lunchtime Meetup, to be held Friday, May 12, at 1 p.m.
For those who haven't yet participated, here’s how it works: You just show up!
No need to register or pay a fee.
We push tables together until there’s room for everyone. Find yourself something appealing to nosh on, settle at the cash register, and join the group.
We’ve picked 1 p.m. on a Friday as our start time to avoid the crush and let people take as much time as they feel they can afford…and maybe start a new conversation they can pick up later!
How Strong Is Your Marketing Foundation?
Most business owners incorrectly focus on the “second floor” when it comes to marketing: the tactics. They get a website, engage someone they know to do some social media posting, and so on. But they are just dabbling, says Mary Honan, founder of For Marketing Matters LLC.
What business owners really need to know, she maintains, is that there are 13 foundational elements that have to be in place before they start wandering around the second floor (a.k.a. marketing tactics).
Do you know what they are? Attend this workshop and find out! It will increase your understanding of, and your appreciation for, the critical role that marketing plays in the fundamental strategic elements of your business.
You will leave with an assessment of your own foundational strengths, and get suggestions on what you need to do to strengthen the foundation of your business.
About Our Speaker:
Mary Honan is a passionate, fact-based marketer committed to helping business owners achieve their growth goals. As founder of For Marketing Matters LLC, Mary developed the perfect outsourced marketing model for CEOs seeking an ongoing partner. As a marketing evangelist, Mary preaches the marketing gospel, addressing the common misunderstandings of marketing and its function. At her core, Mary is strategic and analytical, planning and executing with her team to maximize ROI.
She has hands-on experience in all aspects of marketing, with a particular focus on helping business owners develop and integrate marketing fundamentals into their business plan and primary activities. With a focus on the core of their business, Mary works with her clients first to build a strong foundation and then to develop and execute an actionable and logical marketing plan for scalability, growth, and measurable results.
Mary is a graduate of Boston College, where she graduated summa cum laude with two bachelor’s degrees, in finance and marketing, from the Carroll School of Management. She completed her MBA at Emory University in Atlanta at the Goizueta School of Business in an accelerated one-year program.
We’re expanding our series of lunchtime meet-ups! Join us for lunch at the Tavern in the Square, Porter Square, Cambridge, Friday, May 26, at 1 p.m.